10X Growth Playbook For Building International Communities
Growth case studies from Yelp, Pexels & Canva with Monica Silvestre
Happy Friday!
If you missed Community Hacked Ep.4, you could now watch it on-demand.
Our community expert in residence, Monica Silvestre, now Head of Global Community, Creators @ Canva, shared her secret sauce for international growth, from hiring unicorn community managers and firestarter community evangelists to step-by-step execution.
For those of you who joined it live, please respond to this newsletter and share your honest feedback. Our team is working hard on making these event series more valuable!
A few key takeaways:
#1 Look for Unicorn Community Builders 🦄
Community Builder is an external-facing role. You need to have empathy, woo factor, ability to read the room. A unicorn community builder does events, marketing, partnerships, social media and possesses strong communication and storytelling skills.
#2 Look for cowboys (or cowgirls) and wranglers 🤠
Nuts and bolts skills are not enough. You need the right attitude. Cowboys are go-getters and risk-takers when it is time to act. Wranglers are more conservative and resourceful. You will have to balance both mindsets to succeed.
#3 10x International Community Growth Playbook 🔥
Step 1. Find active users and influencers with the local community
Step 2. Connect with them in a non-scalable way and identify their goals
Step 3. Create win/win/win partnership between your organization, local influencers & community
Step 4. Activate superusers and create a high-engagement campaign or event
Step 5. Hire from your local community directly and watch it grow!
The variation of this playbook worked in Brazil, Turkey & Russia, so there’s a high chance it will work for your local community too.
Alex Gordon-Furse, Monica Silvestre, Allie Kerr, Nityesh Agarwal, Arielle Nissenblatt, Mariah Olson Pramod Rao & Vasil Azarov